Friday Social Round-up: Facebook Media, Pinterest Halloween and More

Facebook MediaIt’s Friday. Time for another round-up for stories that were too late or too small to digitally print. I hear the weekend calling my name, so let’s get to it.

Facebook Media

Facebook thinks celebrities can use some help getting started on Facebook, so they’ve created a new portal called Facebook Media. The portal is aimed at musicians, authors, actors and studios so when they talk about “fan” engagement they mean it in the truest sense of the word.

The site is filled with inspiring success stories from Game of Thrones, Donald Trump, and Stephen Amell (The Arrow) who wins the award for most authentic content written by a celeb.

Facebook ad revenue: more money for less time

A lot of people spend a lot of time on Facebook. That’s a given. But when eMarketer broke down the numbers, they found something very interesting. When you compare time spent on site and ad dollars as a percentage of the whole, it simply doesn’t add up.

eMarketers Facebook Digital Ad Dollars

Looking at all digital activity in a day, Facebook users spend about 21 minutes on the site (that’s a lot!) which is 6% of all digital time. (That’s not so much.) Let’s be clear, those numbers are for the entire population, about half of which doesn’t go on Facebook at all. When you look at just adult Facebook users, time on site jumps to 39 minutes – feels longer. . . .

Channel Sponsors

Twitter says they have more impact on tech sales than any other social network

Samsung TwitterAs Facebook warns marketers about less exposure, Twitter invites tech marketers over for celebration. A new survey (paid for by Twitter) shows that tech shoppers are 40% more likely to discover new products on Twitter than any other social network.

I don’t doubt this for a minute. But I don’t think it’s happening for the reason Twitter wants you to believe it’s happening. This isn’t about Twitter’s amazing ability to reach tech shoppers – it’s about the social media landscape.

Pinterest is an excellent discovery engine but it doesn’t favor techy items. If you’re looking for a lamp or a sweater for fall – Pinterest is the place to find what you want.

Facebook changes news feed again, warns page owners this might result in ‘less distribution over time’

Facebook just made another change to the News Feed algorithm and this time they’re being upfront about the fact that it may (will) cause another drop in Page engagement. Points for honesty?

This update is all about the trending post. The average person often posts about TV shows and movies and news when it’s a breaking story. You’ll see a lot of this over the next few weeks as the TV networks roll out their new season. Oh look, Kristen Wiig is trending. . . .

Facebook_trending_headlineUnder the new rules this post will show up higher in your news feed than that random post from your mother. If Caroline were to post this same update two weeks from now, it wouldn’t rise to the top because it’s old news – sorry Kristen – you only get a few moments in the Facebook sun from now on.

In two years, mobile video viewers have increased 400 percent

There’s a very good chance that your customers are watching a video on their smartphone or tablet as we speak. Ooyala says that mobile video views have increased 400% in the last two years, doubling in the last year alone. Right now, 25% of all video views are happening on a mobile device and that number is expected to double again by 2016.

For those who prefer a visual representation, here’s one from the Ooyala Q2 2014 Global Video Index Report:

Ooyala mobile video growth

Look at that! That’s quite a climb.

There are a number of factors that contributed to this pretty picture; devices with bigger screens, more access to fast connection speeds, an increase in the number of videos being uploaded every day and then there’s the young millennial factor.

To gain a customer’s trust; meet them on their preferred digital stomping ground

Trust MeTrust is the number one, most important factor in getting and maintaining a relationship with a customer. People have to believe that they’re going to get their money’s worth, that their personal information will be kept safe and that they’ll receive what they ordered in a timely manner. No problem for Amazon, Target or Disney but what if you’re Susie Woosy’s Sleepytime Toys or Fred’s Fish-o-rama? New businesses (by calendar date or simply new to this customer) have to earn that trust before the average customer hands over the credit card a second time, and a third.

A new survey from SDL says it takes two years before the average customer fully trusts a brand and five years before a customer commits to a “Greater than Average” spend.

If a link drops on the web, does Google care enough to penalize you?

Bad LinksI receive several link removal requests a month from people who have left legitimate comments on my blogs. These people followed the rules and only embedded links in the little URL field that WordPress provides by default in the comment form. It is not required that you place a link there but most people do it.

The links use the “rel=’nofollow’” attribute and I manually review all the comments. Once in a blue moon a spammer gets past my vigilance with a well-crafted generic comment. I have learned to be more suspicious and to sometimes search the Web for the 1-2 sentences that the spammers leave before approving comments.

The Problem Is Not the Links: It is the Lack of Research