Dinosaurs must hate what they’ve become. They used to a symbol of power. Giant beasts to be feared. Get in their way and they’ll crush you or eat you. But in 2014, we view dinosaurs as old, slow, lumbering beasts who instead of evolving to a higher level, became extinct. To the T-Rex, being called a dinosaur was a complement. To the modern business owner, not so much. But it’s a pretty accurate label for companies that haven’t adapted to the digital revolution.
As Forrester Research points out in their new report, “The Future Of Business Is Digital,” this isn’t about simply having a web presence or an app. Digital is a part of every aspect of business from how products are made sold, to the gathering of marketing data, even how your employees are tracked and paid. And, though some businesses have been forced to transition faster than others, there’s not a single area that can afford not to change.