If you would like proof that those who are charged with leadership are often not all that aware of what it is they are helping to lead, just take a look at the latest board of director appointee for Twitter (Marjorie Scardino) and her Twitter ‘presence’ as of last night.
Quartz points out
Crazy, right? Not exactly. It turns out that most of Twitter’s other board members also use the service sparingly—that is, the board members who aren’t founders (Jack Dorsey and Evan Williams) or currently running the company (CEO Dick Costolo). Non-executive board members are expected to keep a certain distance from the day-to-day running of a business, but this, perhaps, is taking it to extremes.
Here’s the picture for you.