Sports apps have the highest abandonment rate. How sticky is your app?

When we talk about an app being sticky, we’re not talking about candy-coated fingers on a mobile phone. Sticky is the icky term mobile mavens use to evaluate app loyalty. And if you thought getting people to download an app was tough, wait until you see what it takes to keep them coming back on regular basis!

According to this infographic by Localytics , 20% of apps are only opened once! Also, if an app is only opened once in 7 days, there’s a 60% chance it will never be opened again. Wow.

Localytics Apps

Sports apps have the highest abandonment rate. I wonder if that’s because sports are so seasonal. Every hockey season, I download an NHL app then I delete it when the season is over. Games also have a pretty high abandonment rate. I’d guess this is because once you try it you find that it’s too easy or too boring.

Save now, read later: Facebook adds bookmarking option to posts

The downside of Facebook’s popularity is that you’re hit with way more information than you can process in one sitting. This is especially bad news for marketers because even though I might like your product, I’m going to pass right by if I’m too busy to read your post when it pops.

Solution: Facebook Save

IntroducingSave

Save is Facebook’s version of what everyone else calls bookmarking. Save let’s you save posts to explore further when you have more time or when the time is more appropriate. Some posts will have a Save button at the bottom, otherwise you click the drop down arrow in the upper right corner and choose Save. It’s right above “I don’t want to see this” and “unfollow.”

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Read all you want for less than the cost of a single book: Kindle Unlimited

KindleUnlimitedOne thing that’s always bothered me about ebooks is that on Amazon, they’re nearly as expensive, and sometimes more expensive than buying a printed book. “Capital in the Twenty-First Century” will cost you $19.99 as an ebook but only $23.95 in hardcover. Maybe that’s part of the reason people haven’t abandoned print books altogether.

To combat the cover price problem, Amazon has launched Kindle Unlimited. For only $9.99 a month, you can read as many of the available 600,000 books as you can squeeze in. You can even listen to the audio versions.

I have to say it. . . it’s Netflix of books. I dig it.

F-commerce, T-commerce, P-commerce: Social media tries again

Facebook Buy ButtonWe’ve been working on ways to sell products from social media for awhile now and so far it hasn’t been much of a success. There have been a few short-term hits, like buying your friend a cup of Starbucks coffee on Twitter and Facebook’s Buy-a-Gift program. (Can that actually be called a success?)

Now, the top three social networks are trying again:

Facebook’s Call-To-Buy Button

Facebook is testing a new “click to buy” button as a call-to-action option on Facebook ads. Somehow this smart button allows the consumer to buy the item without leaving Facebook. Security worries? Facebook says they have that covered.

None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases.

Pinterest adds follow option for interests

One thing that has always bothered me about Pinterest is that you can search by keywords but you can’t follow keywords. If I’m interested in movie memorabilia – I can follower pinners who often pin movie memorabilia, or I can follow boards pinners set up that are all about movie memorabilia but I can’t follow all pins related to movie memorabilia.

In the near future, that could change.

Pinterest Interests

Pinterest just started rolling out Pinterest Interest filters, some of which come with their very own follow button.

It begins with high-level topics such as Hiking or Camping. You can choose to follow at this level or drill down to a more specific level such as Hiking –> Pacific Crest Trail.

Facebook releases new app for celebs only. Well, la-de-da

Facebook just released a new app from the Creative Labs division called Mentions. Anytime someone on Facebook mentions your name or brand, the app captures the post and adds it to your Mentions feed. From here, you can easily respond with a comment. You can also use the app to upload your own updates and run live meet-ups.

One thing. You have to be a celebrity in order to use it.

What?

 

Facebook Mentions

Mentions is currently only available for people with verified Pages in the US. We plan to roll out to more countries and verified Profiles in the coming months. If you are an admin of a verified Page, you can request access to Mentions directly. If you are a public figure, you can also download the iPhone app to request access.

Steal from your competitors – 4 ways to make your competitors’ search marketing strategies your own

Search traffic is the main pipeline for online marketers to draw traffic, whether it’s from paid or organic sources. Competition over keywords and SERP real-estate is fierce and constant and you have to adjust yourself to the ongoing changes of algorithms and policies by Google.

In order to be able to stay on top, online marketers are forced to use multiple tools, track competitors and optimize their paid and organic campaigns accordingly. This takes time and money and can be, at times, a bit frustrating. In this article we’ll go over 4 easy actions you can take, using the competitive analytics platform, SimilarWeb PRO, in order to make this process easier, faster and much more productive.