Buying an ebook, concert ticket or software upgrade online is not only a no-brainer, it’s almost a given. You don’t drive to Barnes and Noble to buy an ebook and the last Ticketmaster booth in my area shut down along with the Tower Record store. (Which is sad because records are making a comeback.)
Buying an actual book, DVD or can of soup. . . that’s a different matter. With physical items, consumers have a choice and slowly but surely more and more of them are choosing online over off.
Nielsen’s new “Global Survey of E-commerce” report states that online purchase intent rates have more than doubled for half of the 22 consumer product categories.