The next sign says “Coming Soon – But if you don’t like it we might remove it.” Finally, you reach a sign that says “It’s Here! Don’t Worry, It’s Safe.”
You’d be worried, wouldn’t you? All those cautious warnings. All those promises. It sounds suspicious so by the time you actually see the “thing” that was coming soon, you’re already predisposed to fear it.
That’s Facebook’s Premium Video Ad program.