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The Beal Deal with Dana Lookadoo (@lookadoo)

posted on May 18, 2013

Good Saturday morning to you!

As summer approaches, we all tend to get a little more of an itch to go outside at the weekend, travel to the beach, or simply enjoy the lazy days of summer. With that in mind, The Beal Deal will be taking a summer break and will return in the Fall.

Dana LookadooWe finish this batch of interviews with one of the most loved people in the internet marketing industry: Dana Lookadoo.

I have yet to meet a single person that doesn’t both love and respect Dana. She’s one of those people that shines with marketing smarts as well as warmth and compassion. If you’ve never met her, be sure to track her down at the next conference you attend, and you’ll see what I mean.

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Google Wants You To Have Music and Games Wherever You Go

posted on May 17, 2013

15-14_33_36-01-IMG_0054Google just wrapped up their developer conference and I’m about to wrap up my coverage . . . for now. Google introduced so many new ideas this week, it’s hard to say which will still be important a month from now or a year from now. But for the moment, there are a few more significant upgrades that I wanted to discuss.

First, let’s talk about Google’s move into the world of streaming music. It’s called Google Play Music All Access – which doesn’t exactly roll trippingly over the tongue. Perhaps we should call it GPMAA? Before GPMAA, you could only use Google Play to stream music you purchased through the system. Now, you can listen to just about anything for the low, low price of only $9.99 a month.

Channel Sponsors

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Q1: Rise of the Androids – Time for Another Mobile Mix

posted on May 17, 2013

mobile mixHouston, we have a new Mobile Mix. It’s Millennial Media’s Q1 2013 Mobile Mix Report to be exact and once again they make me smile with their clever cover.

In space, no one can hear you tapping but down here on Earth, it’s a joyous sound.

  • Ad impressions on the iPhone are up 28% over last quarter.
  • Ad impressions from Samsung devices rose 19%

And here’s a really amazing stat

Amazon broke into the list of the top 10 manufacturers and saw impressions increase 125% from the previous quarter.

 Q1: Rise of the Androids

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Looking for a Job? Marketing Pilgrim’s Job Board is a Great Place to Start

posted on May 17, 2013

looking for a jobSearching for your next great job? Looking for that perfect person to fill your open position? Don’t forget to check into the Marketing Pilgrim Internet Marketing Job Board.

If you are looking for a new job then find the full listings here.

If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well. Find out how to list your openings here.

Have you seen the new listings this week (as of May 17, 2013)? Here is a sampling:

Media, Marketing & Mobilization Director – Alliance for Climate Education – Oakland, CA

SEO Marketing PPC Specialist – Vigilant Technologies – Troy, MI

Sr Online Marketing Manager – AT&T - Bothell, WA

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Google Supports schema.org Markup for Organization Logos

posted on May 17, 2013

Your-Logo-Here-Black-2Earlier this week Google announced that they will be supporting schema.org markup for organization logos. In the midst of all the Google I/O hubbub this kind of announcement can seem minor but if there is a way to get an edge in a search result that is not so minor now, is it?

The Official Google Webmaster Central blog reported

Today, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as your logo in Google search results.

Using schema.org Organization markup, you can indicate to our algorithms the location of your preferred logo. For example, a business whose homepage is www.example.com can add the following markup using visible on-page elements on their homepage:

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Google’s AdWords Express Gets a Makeover

posted on May 17, 2013

Google-Adwords-Express-Logo1Google’s AdWords Express which is designed to help small businesses take advantage of paid search by literally doing the heavy lifting for them through placement of ads on behalf of the advertiser, got a facelift of sorts.

Google is on a push to make things more beautiful and efficient. I get it in theory but the whole beautiful part sounds so forced although it is a company mantra these days.

The Inside AdWords blog tells us

Today, when you log into AdWords Express, you’ll notice a brand new look. We’ve listened to your feedback and worked with a lot of small businesses to streamline the AdWords Express experience. It’s part of our ongoing efforts to make Google products more beautiful and efficient.

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Content Marketing is a Hit! [Infographic]

posted on May 16, 2013

history of contentFrom the way we talk about content marketing, you’d think it was a new thing invented for use on the internet. But content marketing goes way back. I mean, waaaay, back. Look at this example from the History of Content Marketing Infographic.

More recent examples include a safe driving book from Michelin Tires which was published in 1900 and the free 1904 Jell-O recipe booklet which led to millions in sales for the product.

It’s an intuitive leap – if you help your customer do something better, faster or safer, they’ll think kindly of you and consider buying your product.

According to a new infographic from Demand Metric, 60% of people have been inspired to seek out a product after reading about it.

content marketing seek product