Best guess off the top of your head – is your organic reach on Facebook half of what it was a year ago? A third? Even less? Are there days when you think you might actually hit rock bottom – or Facebook Zero?
Social@Ogilvy thinks it’s a real possibility and before you say they’re rabble-rousing, take a look at this chart:
We’re looking at a 49% decline from the peak period less than a year ago! This has nothing to do with the number of active Facebook users, it’s all coming from the changes Facebook made in the newsfeed algorithm in regard to Page posts.
I thought that was bad enough, then I read this in Social@Ogilvy’s report:
“Facebook sources were unofficially advising community managers to expect it to approach zero in the foreseeable future.”