Fashionistas in Texas would rather read emails on their smartphone

Fashionistas in Texas would rather read your email on their smartphone than on a desktop. It’s totally true, the new “Q3 2014 U.S. Consumer Device Preference Report” from Movable Ink says so.

It’s starts with this map.

Movable Ink map

Only 14 states lean toward desktop over a smartphone when it comes to reading their email, but that number is shrinking. A year ago, more than 20 states were leaning toward the desktop while folks in Maine and Vermont were desktop all the way.

In Q3 of 2014, 11 states strongly prefer a smartphone with Michigan, Louisiana, Illinois, Connecticut, Arkansas, and Alabama coming over to the mobile side since last quarter.

Three-quarters of millennials expect brands to be entertaining

Female_animal_trainer_and_leopardIf you had to describe your branded content in one word, what would it be? Informative? Engaging? Boring? (I hope not) Upbeat? How about entertaining?

In Facebook’s “Coming of Age on Screens” study, 72% of young millennials from all over the world said that’s what they expect from brands – entertaining content. That’s a lot to live up to. It’s a lot harder to be entertaining on command than it is to be informative but when you hit that sweet spot the returns are insane.

Evian’s crazy, roller skating babies video earned the company a spot in the Guinness Book of World Records as the most viewed online ad ever, accumulating more than 25 million views in just two months. When they made that, they knew it was funny and highly entertaining, and I’m sure they hoped it would be a huge hit, but I doubt they expected it to blow up the way it did.

Channel Sponsors

Facebook and Google curate content especially for you. . .and you. . . and you.

Every day, I’m introduced to several hundred pieces of content via social, email and search and still I know I’m not seeing everything I’d like to see. Argue with me if you like, but there’s a ton of great content on the internet and now Google and Facebook are going to help you see even more of it.

Google just added a Suggested for You section in Google news. Krishna Bharat announced the update on his Google+ page, a choice that always perplexes me. I understand Google wanting to use their own social network to disseminate information but it always feels so unofficial. It’s like they’re hoping no one will notice.

The link is located in the sidebar, just under the Top Stories list. This is what I found when I checked my Suggested Stories this morning.

Facebook takes another step backwards with a new Groups apps

Old School Chat RoomAbout seven years ago, Facebook convinced the denizens of the internet that it was not only safe to come out of the IRC chat rooms, it was actually a good thing. No more hiding behind fake names while you discuss a singular topic with a room full of people, half of whom are there just to annoy you. Facebook was a social network – a place to be yourself, show off your photos, reconnect with old friends and make new ones.

Seven years ago, Facebook convinced us that public was better than private but more and more it seems like they’re having a change of heart. Or maybe it’s us who have had the change of heart and Facebook is doing all they can to play along.

Why everything you’re doing to engage fans is wrong…in a single chart

When Forrester asked marketers to share the channels they use to keep in touch with their customers, Twitter, Facebook, and YouTube topped the list.

It looks like we’ve all gotten caught up in the social media marketing hype, because it turns out, that’s not where our most loyal customers prefer to engage with us. Take a look…

Customer Engagement

Boom!

Didn’t see that coming, did ya? You did? Well pin a rose on your nose, ‘cos you’re one of the smart ones. While the rest of us try to increase our Facebook engagement rates from zero point some’n percent, we should be focusing on the customer outreach we have on our own sites.

Court confirms Google’s search results are protected free speech

Free Speech Ruling for GoogleI’m not sure how many more companies are going to challenge the search rankings bestowed upon them by the mighty Google, but a judge in San Francisco just ruled Google is protected under the First Amendment.

In a one sentence ruling Judge Ernest Goldsmith of the superior court of California declared:

“The defendant has met its burden of showing the claims asserted against it arise from constitutionally protected activity.”

The lawsuit was brought by CoastNews.com against Google, claiming that its search results were being unfairly penalized. Google responded with an “anti-slapp” motion, often used by defendants facing lawsuits that try to stifle free speech.

Join Andy Beal for an exclusive one-day reputation management masterclass

Repped AcademyWhen you attend a 3-day conference, how much do you really learn about a single topic? Enough to make you dangerous, if you’re lucky!

While conference sessions are a great intro to a topic, even a 30 minute session only scratches the surface of a meaty topic such as online reputation management. That’s why I’m holding a 1-day reputation management workshop in Raleigh, NC on January 21st.

The workshop will allow me to cover reputation management in such depth you’ll walk away knowing just about everything I know on the subject!

During this one day masterclass you’ll learn:

  • Understanding your audience and building a profitable brand.
  • Optimizing social media profiles for maximum engagement and conversions.
  • Proven tips for creating content that will amaze your audience…and Google!