When the DVR came along, advertisers worried about the impact it would have on the industry. If we give people the ability to skip the commercials, people are going to skip the commercials, right? Advertisers won’t keep buying time if no one is watching and without the ad revenue, TV networks couldn’t afford to pay for the TV shows they run and soon the entire system has collapsed and there’s nothing left but Pay TV and PBS.
Now here comes streaming and connected TVs and it’s a whole different story. Crackle and Frank N. Magid Associates, just turned that story into a colorful infographic titled “The New Living Room: Year Two”. Here’s a piece: