Here are a few facts about Pinterest and eCommerce:
- 47% of US online shoppers say they bought something as a direct result of a Pinterest recommendation.
- Buyers who came from Pinterest are 10% more likely to complete the transaction compared to those coming in from any other social media site.
- The average order value from a Pinterest shopper is around $100. Facebook is closer to $50.
Clearly, shoppers love Pinterest and vice versa and now Pinterest is making it even easier for you to sell and them to buy.
This is the new Gifts feed. It shows only Product Pins. These are the pins that have ecommerce details such as price and where to buy. Product Pins also include those tiny logo icons you see just under the photo. The trained eye can now scan a page and pick out all the cool Etsy items at a glance! (And it’s a great branding perk for your business)