As we approach the end of the year, we always see lists of top this and best that for 2013. Today’s list comes from LinkedIn. It’s the “top” – meaning most inspiring and engaging company pages as voted on by LinkedIn members.
The 10 companies comes from a range of industries; 4 are tech related but still represent different aspects of the industry. The biggest surprise is that only a few are strictly business to business companies. Let’s take a closer look at a few of them and see what we can learn from each of them.
Adobe gets high praise for proper segmentation. Rather than cram everything into their company home page, they created individual pages for their Marketing Cloud product and their Creative Cloud product. This way, they can customize the message to suit the needs of two different customers.