It’s not only the end of the week, it’s also the end of the month and Halloween, to boot. So, let’s do a quick rundown of the stories you should read over the weekend and then we can all head out and enjoy the night.
Tell a Photo Story on Facebook
Facebook made a small improvement to photo posts that could be useful for the creative marketer. When you upload multiple photos to a post using the mobile app, you can now choose the order in which the photos appear.
Each photo can have its own caption, so you can actually tell a story from top to bottom. Use it to show step-by-step instructions, take visitors on a tour of your location or tell a fictional story using “props” and “costumes” from your retail store.