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Infographic Shows People Are Two-Timing on Their TV Sets

posted on May 24, 2013

Memorial Day means the start of the summer blockbuster movie season. This weekend, we’ll all be getting Fast and Furious again along with another Hangover. Next month, Superman returns to the big screen and in July the Lone Ranger rides again. But if you prefer not to fight the crowds, you can also stay home and watch some of the best movies (or the worst if that’s your thing) on your PC or mobile device.

In honor of this holiday weekend, here’s a look at how men and women stream from M-Go.

streaming steaming

What a terrible blow for TV sets all over America. They probably have no idea how often their man is cheating on them! He’s running around with that hot, stylish mobile phone while his first love sits in the living room, cold and alone just waiting to be turned on.

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What and When Do Social Moms Share

posted on May 24, 2013

One of the great truths of social media is that moms like to share and they’re powerful influencers when they get behind (or are annoyed by) a brand. We know it’s true but we keep studying it to make sure the world hasn’t slipped sideways.

The latest fact checkers are ShareThis and Digitas. They surveyed 200,000 moms (that’s a nice sampling, don’t you think?) to find out how they interact with social. The packed their results into a slide show called “Wired for Sharing” and now I’d like to share a couple of key slides.

Think moms are all about Facebook? Have a look at this:

ShareThis-MomsStudy_May2013-FINAL-7

Channel Sponsors

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Jon Stewart on Apple Tax ‘Hearing’

posted on May 24, 2013

As Jon Stewart starts to get much less partisan in his skewering of the day’s news he is getting funnier than ever.

Here is his take on the Apple tax ‘issue’ in which the company is using legitimate tax loopholes to pay nothing on $44 billion in income. (NOTE: If video window does not show completely at first refresh browser and ‘Poof!’ there it is)


The Daily Show with Jon Stewart Mon – Thurs 11p / 10c
Tax Men – Apple
www.thedailyshow.com
Daily Show Full Episodes Indecision Political Humor The Daily Show on Facebook

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Google Reportedly Facing FTC Probe on Display Advertising Tactics

posted on May 24, 2013

google-antitrust-110723_620x350Google looks like it will probably be hiring yet again in their legal department. Well, there is no announcement to that effect but considering the number of countries stepping up to the plate to take a swing at the company for search and display tactics they are probably going to need the help.

Bloomberg is reporting that the FTC is looking into Google’s way of promoting its DoubleClick platform vs the other display ad platform options that exist. Once again there seems to be this idea that Google is a public utility even though it is a private company but anyway.

From Bloomberg we get the following.

Google Inc. is facing a new antitrust probe by the U.S. Federal Trade Commission into whether the company is using its leadership in the online display-advertising market to illegally curb competition, people familiar with the matter said.

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Facebook Users Watched 740 Million Videos in April. . And Only Came in Second

posted on May 23, 2013

If you think 740 million video views sounds like a lot, prepare yourself for a shock. According to the latest comScore Video Metrix’s report, YouTube visitors (in combination with other Google properties) watched 13 billion videos in April. Yes, billion with a ‘b’.

What’s really fascinating is the rate of the climb. Look at these charts for April and February.

comscore april

comscore feb

In three months, the list, particularly in number of videos viewed is incredible. In February, Facebook had just crossed the half a million mark. Now, they’re almost at 750 million. The difference in the number of unique viewers isn’t as drastic because, let’s face it, we have to be reaching the max pretty soon, right? But as you can see from the last column, it’s not about more people, it’s about more minutes per person.

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Target’s New Cartwheel Takes the Long Way Around to Digital Couponing

posted on May 23, 2013

cartwheel collectionsTarget recently launched a new digital coupon app called Cartwheel that is supposed to make shopping more social. It begins with a great idea; personalized digital coupons but from there, the wheel gets a little wobbly.

Here’s how it works. First, you have to log on to the Cartwheel site and sign-up using your Facebook login.  You must have a Facebook account to use the program and that seems like an unnecessary hurdle. The point is to get more people to shop at Target, right? But if I don’t want to give you access to my Facebook account, then I’m out. Hmmm. . .

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Twitter Turns Up Ad Game with Twitter Amplify

posted on May 23, 2013

twitter-bird-blue-on-whiteTwitter is deepening its love affair with TV through new Amplify partnerships.

On the Twitter blog the company toots its own horn but its not like they are saying anything out of line, it’s just the truth.

Less than six months in, 2013 has already been a remarkable year for the nexus between television and Twitter. The vast majority of the online public conversation around TV currently happens on Twitter – 95 percent, according to Crimson Hexagon. Half of all national Super Bowl commercials had hashtags on them, helping guide viewers to the collective conversation. And you can’t turn on the news without hearing a Tweet referenced.

It is getting more and more difficult actually to not see Twitter referenced just about everywhere. Well, don’t expect that pace to slow any in the wake of an increasing number of agreements with properties and advertisers to create a more multi-screen environment for users. The blog post continues