Snapchat to users ‘this is going to feel a little weird’

OuijaSnapchat launched their first in-app ad today and with it came the all-to-familiar, we hope this will save us, apology.

This one might be my all-time favorite:

This weekend we’re placing an advertisement in “Recent Updates” for Snapchatters in the United States. It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space. It’s going to feel a little weird at first, but we’re taking the plunge.

The app caters to young users and it has a reputation for naughty behavior, so I get the thinly veiled, double entendres but still. . . .

 An advertisement will appear in your Recent Updates from time to time, and you can choose if you want to watch it. No biggie. It goes away after you view it or within 24 hours, just like Stories.

TV viewers would rather skim social media than watch TV commercials

Tivo logoHow many of you simple watch TV while you’re watching TV? Show of hands.

That looks about right. The Second Annual TiVo Multitasking and Social TV Survey says that more than half of the people they studied multitask while watching TV. That’s a huge increase over last year’s 36%.

If you’re a TV producer, don’t worry. 47% said that even though they’re doing other things at the same time, their primary focus is on the television. . . or so they say.

Top TV-time activities:

  • 74% browse the internet
  • 73% read or send email
  • 71% send text messages

Channel Sponsors

Friday Roundup: Facebook puts safety first, what kind of ad are you?

safetycheckmobielcarouselTime for the Friday roundup of all the bits of information you should know about even if it’s just so you can say, ‘hey, I heard about that’ when someone else mentions it.

Here we go:

Facebook Does the Safety Dance

I live in Southern California. Every time there’s an earthquake I get phone calls and emails and social media pings from everyone I know asking if I’m okay. So I can totally appreciate Facebook’s new Safety Check app. With one quick click on your phone, you can tell the world that you’re safe or that you’re not in the danger area.

Listen to this! Twitter now has iTunes and Audio Cards

For the past year, social media has been all about bringing you more video and better images. Now Twitter wants to explore a new / old type of content – audio!

I know, when you use the word “audio” it sounds like a step backwards, so how about we use the words streaming music and podcasts. Now we’re talking. . . literally.

Twitter audio_card_blogTwitter just launched two new features that are designed to keep you on site / on app for just a little bit longer.

This graphic above is an example of the new Audio Cards. In Twittereze, Cards are rich media blocks that auto-format and deliver specific types of information in the same way every time. There are app cards, photo cards and player cards for video.

A delightful conversation with Andy Beal about online reputation management

Online Reputation Management discussionHow did I get involved in the online reputation management space?

What can you expect from my upcoming talk at Internet Summit in Raleigh?

How do you get your CEO engaged in social media?

How do you overcome the fear of joining the social media conversation?

And, is Google+ here to stay?

All this and more when you check out the brief interview I did with Mel Carson at the recent Digital East event in D.C.

 

Study shows one third of Google ad conversions happen on mobile

 

When discussing mobile and commerce, we usually think of the phone as a tool showroomers use to find the best price on whatever it is they’re shopping for. But a new study from Marin Software shows that consumers are slowly but surely turning to their mobile devices to complete the deal as well.

 

Marin 2014 Ad Conversions

Desktop is still the clear choice across the board but those other two bars are closing in fast. Here are a few more facts from Q3 2014:

  • Mobile devices comprised 31% of paid search impressions and 38% of search ad clicks on Google.
  • Mobile accounted for 30% of ad conversions with mobile conversions increasing 2.4% quarter-over-quarter and nearly 11% year-over-year.

Facebook:

On Monday, you can buy lunch with just a touch of your iPhone

Apple Pay iPhoneOn October 20, the world will take another step toward wallet-less freedom. Yes, they’re ready to throw the switch on Apple Pay. Hooray?

I simply can’t decide if this is a good thing, bad thing or any kind of a thing at all. Apple did a super job getting big names on board for the launch; Aéropostale, American Eagle Outfitters, BJ’s Wholesale Club, Bloomingdale’s, Champs Sports, Chevron and Texaco retail stores including ExtraMile, Disney Store, Foot Locker, Macy’s, McDonald’s, Nike, Office Depot, Panera Bread, Petco, RadioShack, SUBWAY, Toys’R’Us, Walgreens and Whole Foods Market.

This is not only a great list of brands people trust and use, it’s also a really nice mix. Lunch at SUBWAY, groceries at Whole Foods, gas at Chevron, gift as Toys’R’Us – smart.