On the Twitter blog the company toots its own horn but its not like they are saying anything out of line, it’s just the truth.
Less than six months in, 2013 has already been a remarkable year for the nexus between television and Twitter. The vast majority of the online public conversation around TV currently happens on Twitter – 95 percent, according to Crimson Hexagon. Half of all national Super Bowl commercials had hashtags on them, helping guide viewers to the collective conversation. And you can’t turn on the news without hearing a Tweet referenced.
It is getting more and more difficult actually to not see Twitter referenced just about everywhere. Well, don’t expect that pace to slow any in the wake of an increasing number of agreements with properties and advertisers to create a more multi-screen environment for users. The blog post continues