Instagram co-founder Kevin Systrom braved the snow and ice in New York this morning to present a new chapter in the company’s history book – Instagram Direct.
The concept is simple. Instead of sending your photos out to the entire world, you can now send them to 1 person or a small group of people.
It doesn’t sound very revolutionary, but it really is.
When you take a photo, you can choose to send it to all of your followers or go direct. On the Direct screen, you get a list of people you follow or you can scroll through your contact list alphabetically. Choose one person or a group of up to 15 people. Then hit send.