Target recently launched a new digital coupon app called Cartwheel that is supposed to make shopping more social. It begins with a great idea; personalized digital coupons but from there, the wheel gets a little wobbly.
Here’s how it works. First, you have to log on to the Cartwheel site and sign-up using your Facebook login. You must have a Facebook account to use the program and that seems like an unnecessary hurdle. The point is to get more people to shop at Target, right? But if I don’t want to give you access to my Facebook account, then I’m out. Hmmm. . .