Forrester’s new report “Benchmark Your North American Social Marketing Efforts” make a very simple, but very disturbing point. The majority of social media marketers are spending and will keep spending their time on tactics that disappoint.
Hmm. . . remember the definition of insanity is doing the same thing over and over again but expecting different results. But it’s not all the marketer’s fault, is it? Social media keeps changing and shifting so what might have worked a year ago simply doesn’t measure up anymore. But therein lies the problem – as social media shifts, we have to shift too but breaking up is hard to do.