Large companies spent millions of dollars a year aligning themselves with social media brand advocates. They figure the average person will be more interested and open to a referral from a non-related third party, then a social media mention from the company itself. But what about your own employees? Should they be brand advocates, too?
Earlier today, Frank wrote about the Twitter board members who don’t Tweet. It’s weird, right? You’re high up in a company but you don’t use, let alone evangelize the service?
On the other end of the spectrum is MasterCard. They’re spending company money and time to get all 7,500 employees up to social media speed with the hope that they’ll all be brand advocates for their employer. I can’t decide if this is a good idea or bad idea.