Facebook previously allowed advertisers to minimally target their ads to mobile device users. The options were limited–operating system and whether they were on wi-fi or not.
The social network has announced improved targeting–allowing advertisers to target say, a Google Nexus 10 with a minimum OS version of 3.0, who are on Wi-Fi, if they so wish.
For marketers, the update allows you to fine tune your targeting for such variables as:
- Only target advertisers using a device new enough to support your software.
- If owners of an iPhone 5 spend more money with you, you can up your ad budget just for that device.
- Target your ad creative to each type of device. E.g. show iPad users different screenshots to iPhone users.