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A Day Later. . . It’s All About Ads on Tumblr

posted on May 21, 2013

panicYesterday, Frank posted the news that Yahoo bought Tumblr. The big takeaway was this quote from Yahoo’s announcement:

We promise not to screw it up.  Tumblr is incredibly special and has a great thing going.  We will operate Tumblr independently.  David Karp will remain CEO.  The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve.  Yahoo! will help Tumblr get even better, faster.

Yahoo (which used to be hip. . . but this is what happens with age) attempted to replicate the kind of wry humor you find on Tumblr with an animated gif that changes from “Keep Calm and Carry On” to the words Yahoo!, Tumblr, then the final graphic you see here on the right.

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Pew Study Shows Teens Are Not Shy About Posting Personal Information

posted on May 21, 2013

We’ve been warning kids for years not to put personal identifiers on the internet. Still, a new study from Pew shows that 71% of teens have mentioned their school name on social media and 20% have posted their cell numbers.

Okay, maybe this is just the paranoid mom talking but these numbers scare me:

pew teens sharing

I’m shocked but not surprised by this chart or anything in Pew’s new study “Teens, Social Media, and Privacy.”

The entire report is more proof that 12-17 year olds are not only comfortable on social media, they’ve learned how to navigate the treacherous waters better than their parents. Look at these numbers:

pew privacy

Channel Sponsors

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Should Tax Questions Surrounding Apple Impact Its Reputation?

posted on May 21, 2013

Apple TargetWe talk a lot about reputation here at Marketing Pilgrim. After all, our founder, Andy Beal has quite a reputation himself in the fast growing field of reputation management, monitoring and online listening.

With that in mind we often see stories a little bit differently than some. Today’s case in point is the tax avoidance story that is currently surrounding Apple. The company is already getting dinged here and there with some reputation matters, like cnet’s “Customers Not As Happy With iPhone As The Were Last Year” (which carries an alarmist headline and not much else to be concerned about but it’s the headline that people actually read so ….) and the Apple Maps concerns of last year. Also, there are concerns about the direction and general health of the company in the post Steve Jobs era which sometimes directly indicts current CEO Tim Cooke.

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Thank you Marketing Pilgrim Sponsors!

posted on May 21, 2013

thank you colorAs we look over the horizon and can catch a glimpse of summer , Marketing Pilgrim would like to take a moment to say thank you to some very important people to us: our sponsors.

Since we have rolled out our channel sponsor program we have had great success for our existing sponsors and we are getting a lot of interest from future sponsors as well. If you would like to learn more about the content marketing and advertising opportunities we have here at Marketing Pilgrim, contact us today!

Here are our great sponsors. Thank you so much!

HubSpot – Inbound Marketing channel sponsor – HubSpot Inbound Marketing Software gives you all the tools you need to make marketing that people will actually love – earning quality leads and loyal customers in return.

Trackur – Reputation channel sponsor – Easy to use and affordable social media monitoring tool that will expand your capabilities without breaking your budget. Click here for a chance to win a new iPad Courtesy of Trackur.

wPromote – The #1 ranked search engine marketing firm in the country. They are a five-time honoree on the Inc 500|5000 rankings of the fastest growing private firms in the country.

Blurbpoint - Search Marketing channel sponsor – A full service and link building company dedicated to assisting customers by enhancing their online presence and search engine ranking.

Text Link Brokers - Full service internet marketing company specializing in Link Building, SEO, Content Writing and Reputation Management

Sponsoredreviews.com – Sponsored Reviews connects bloggers with SEO’s, marketers and advertisers looking to build links, traffic and buzz.

Webtrends - Analytics channel sponsor – A company focused on accelerating customer conversion by driving timely and relevant experiences across all your digital channels.

Please be sure to visit these great companies to see how they can help you!

To start a discussion about putting together a great marketing program with Marketing Pilgrim for your company, contact us today!

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Pinterest Adds More Details to Recipe, Movie and Product Pins

posted on May 20, 2013

pinterest detailsBrand pinners, rejoice! Pinterest is doing you a solid as of today by adding fields for more information on product, movie and recipe pins.

-Product pins for things like clothes and furniture with pricing, availability, and where to buy (updated every day!)

-Recipe pins from your favorite bloggers and websites that include cook time, ingredients, and servings

-Movie pins with content ratings, cast members, and more

Pinterest says that icon under the photo means there’s more info. I couldn’t get it to work, so maybe it hasn’t fully integrated across the whole site yet. You also have to be using the “new” Pinterest design in order to see them. If you haven’t switched, look for the “Get it Now” link above your home feed. Once you switch, you’ll find all kinds of new information.

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Happy Eighth Birthday to YouTube!

posted on May 20, 2013

bg8thYouTube turned eight years old over the weekend and almost one out of every two people on the Internet showed up for the party. Their gift? 100 hours of video uploaded every minute.

Ah, seems like only yesterday that we were sitting in grandmom’s living room watching silent home movies on a Super 8 projector that clattered like a train coming down the track. Now we have video wherever we go. (But I kind of miss the clack-clack-clack. I wonder if there’s an app that will add the Super 8 projector sound to YouTube videos?)

Even though YouTube isn’t a baby anymore, it still has plenty of “firsts” in its future. This week, it was the launch of the first “YouTube Comedy Week.” 150 comedians participated in the event including Rainn Wilson, Ryan Higa, Smosh, The Lonely Island, Vince Vaughn, The Fine Bros, and The Gregory Brothers. They also prepared a special YT tribute, but we’ll get to that in a minute.

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Exuding Confidence, Yahoo! Promises Not to Screw Up Tumblr

posted on May 20, 2013

Tumblr by the Numbers PreviewHey, in case you haven’t heard, the rumor is now the truth: Yahoo! has purchased Tumblr.

You can read about it and all the predictions, cheers, jeers and whatever just about anywhere in the Internet industry press mainly because there is not much else going on.

In looking at the various reports that have tried to make sense of the purchase there is no more interesting than Yahoo’s own post on Tumblr which says,

I’m delighted to announce that we’ve reached an agreement to acquire Tumblr!

We promise not to screw it up. Tumblr is incredibly special and has a great thing going. We will operate Tumblr independently. David Karp will remain CEO. The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve. Yahoo! will help Tumblr get even better, faster.