Marketing Pilgrim

Over at the AJ blog comes news of a new feature added to Ask.com’s Smart Answers; advanced shopping features with Gifts.com.

Rather than using price and product features as the primary purchasing criteria, this feature enables users to intuitively search for gifts using a wide range of personal criteria, including price, gift occasion, recipient interests, age and gender. In response, we’ll provide a range of gift ideas, from consumer electronics to travel adventures and spa getaways.