Marketing Pilgrim

According to a new Reuters story, “blogging” and “podcasting” are not yet common vocabulary for most people.

A survey of British taxi drivers, pub landlords and hairdressers — often seen as barometers of popular trends — found that nearly 90 percent had no idea what a podcast is and more than 70 percent had never heard of blogging.

Should we be concerned? Depends on who your target audience is. For me, I’m not exactly trying to reach taxi drivers, pub landlords or hairdressers with my marketing.

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