Posted September 6, 2005 9:38 am by with 0 comments

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MarketingVOX points to a new survey that reveals…

…41 percent of direct marketers’ marketing budgets are being allocated to online channels this year, and 57 percent of direct marketers plan to increase their online spend in 2006

They’re also seeing 25% of total revenue originating from their online sales, with seach marketing a key factor.