Marketing Pilgrim

I was just think to myself that eWeek hadn’t really published a good search engine article since Matt Hicks left to join a PR firm. Then low and behold, Ryan Naraine pops-up with this interesting story on Local Matters, a 150-employee start-up that hopes to become the dominant player in the local search space.

Using partnerships with directory listings services around the world, the Local Matters platform combines nifty online mapping technology with a comparison-shopping engine for local businesses, even those without an online presence…By returning search results for small businesses that do not have Web sites, Evans argues that his company can outperform local search services from Google Inc., Yahoo Inc., Microsoft Corp., America Online Inc. and Amazon.com’s A9 engine.

I’m starting to feel claustrophobic. Seems like a new search engine is launched every day. Are there enough users to go round?

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