Oodle Targets College Audience




According to ClickZ, classified search engine Oodle (love that name) is broadening its regional classifieds aggregation strategy to include classifieds sites targeted toward students at colleges and universities.

College students are a ripe, but underserved audience for classified ads, Faith Sedlin, co-founder and VP of marketing at Oodle, told ClickZ News. “They’re online all the time — more than 90 percent are online every day. And they’re bargain-hunters,” Sedlin said. “We think they’re underserved because they’re not seeing all of the listings out there.”

If they could figure out how to tap into the 50+ audience range, they too are ripe for the picking. My parents (and in-laws) love going to yard sales and finding bargains. “Oh look, a cream-pourer in the shape of a kitten and only $2!!!”