How can I have a blog without a SEMPO post?
Paid Search continues to grow at a frantic pace, according to ClickZ.
The category accounted for 34 percent of total online ad spending in 2004, or $4.2 billion in spending. In 2009, paid search will draw even with display advertising, with both bringing in around $6.9 billion. By 2010, paid search, including paid listings and paid inclusion, is expected to equal 40 percent of the online ad spend, or $7.5 billion.
A moment of silence, please as we mourn the loss of one of the world’s most recognized butlers…..
…ok, that’s enough.
IAC is changing the name of Ask Jeeves to simply Ask.com. As a result, the company is dropping the mascot.
Jim, Steve…can I have him?
From the Google post…
Let’s be clear: Google doesnâ€™t show even a single page to users who find copyrighted books through this program (unless the copyright holder gives us permission to show more). At most we show only a brief snippet of text where their search term appears, along with basic bibliographic information and several links to online booksellers and libraries.
The creative will take live RSS feeds from BBC news sites and link in with IM services. Users of MSN Messenger in Europe and ICQ in the US will be able to sign up to a world news feed, with the service promoted across the MSN network and ICQ.
If a major news story breaks the advertising will be increased with instantly updated creative across rich media overlay and standard banner ads with bespoke messaging and imagery.
Aunty Beeb will conduct the campaign for 6 months and will target Western Europe and the US.
Ron Belanger makes a quick juke and ends up at Yahoo.
Yahoo! Search Marketing, a subsidiary of Yahoo! Inc., today announced that it has hired Ron Belanger to be a Senior Director of Global Advertiser Strategy and Development. Ronâ€™s extensive media background, search marketing experience, and e-commerce consulting experience will be a valuable asset for search marketing customers in helping them take full advantage of search marketing as an effective marketing and advertising tool.
The release goes on to tell us how great Ron is.
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