Marketing Pilgrim

Looks like the rumors are all true…bloggers can’t keep anything a secret.

According to Cnet…

eBay plans to pay $1.3 billion in cash and $1.3 billion in stock to the global communications company. It has agreed to hand over up to an extra $1.5 billion, for a total payout of more than $4 billion, if Skype meets certain financial targets by 2008, according to a presentation to investors on Monday morning.

How does Skype fit in with eBay’s model, I hear you ask?

When the deal is complete, eBay hopes to integrate the service with its e-commerce operations, allowing buyers and sellers to communicate through VoIP.

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