Posted September 27, 2005 6:38 am by with 0 comments

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Andy Beal is no longer associated with Fortune Interactive. View Andy’s consulting services.

It’s been more than two months since I left WebSourced, but today I can finally reveal my next venture. Fortune Interactive.

I’ve pasted the press release below and the News & Observer has additional details. Thanks to all my friends and peers for their support and encouragement. I know that you hate me again – now that I am a competitor once more. 😉

Search Engine Marketing Experts Andy Beal and Michael Marshall Launch Fortune Interactive LLC

Search engine marketing agency utilizes proprietary artificial intelligence; makes customer satisfaction top priority

Raleigh, NC – September 27th – Fortune Interactive LLC, an interactive marketing firm specializing in search engine marketing, was officially launched today by co-founders and world renowned search engine experts, Andy Beal and Michael Marshall. Utilizing SEMLogic™, its proprietary technology that uses artificial intelligence to understand a client’s industry and competitors, Fortune Interactive promises to shake-up the search engine marketing (SEM) space.

Andy Beal, president and CEO of Fortune Interactive, is the former vice president of search marketing for WebSourced and Mike Marshall has more than 15 years of interactive marketing experience including degrees in linguistics and philosophy. Together, they have assisted with search marketing campaigns for hundreds of clients including many Fortune 500 companies.

“Fortune Interactive was conceived with two core goals in mind; increase our clients’ revenue while maintaining the highest levels of communication. The search marketing industry is suffering from growing-pains with relatively few companies able to maintain consistently high-levels of client satisfaction,” said Beal. “Fortune Interactive is created from the ground-up to provide our clients with the high-level of service and results they expect when engaging a search marketing agency”.

SEMLogic™ will provide Fortune Interactive’s clients with a competitive edge by analyzing a client’s competitive landscape and using artificial intelligence to continually evolve their search marketing campaign.

“SEMLogic allows us to examine a client’s industry, competition and key phrase selections. Using clustering and latent semantic indexing, SEMLogic allows us to conduct advanced research on behalf of our clients,” said Michael Marshall, vice president of technology and SEMLogic’s inventor. Added Marshall, “Unlike some tools which can overstep search engine guidelines, SEMLogic is used only for marketing research and not web site optimization. It allows our search marketing experts to continually evolve a client’s campaign.”

Located in Raleigh, North Carolina, Fortune Interactive is a privately-held company with private investment from George Enterprises, also of Raleigh.

About Fortune Interactive
Fortune Interactive is a full service interactive marketing agency, specializing in search engine marketing. Co-founded by Andy Beal and Michael Marshall, Fortune Interactive utilizes SEMLogicâ„¢, its proprietary search research technology. The company is located in Raleigh, North Carolina and has eight full-time employees.

Triangle Tech Journal has more on Fortune Interactive.