Marketing Pilgrim

It’s been interesting to see the longevity the “I’ll kill Google” story has.

“I’m going to f—— bury that guy. I have done it before, and I will do it again,â€? the declaration quotes Ballmer as saying. “I’m going to f—— kill Google.â€?

I’ve seen this quote more than a dozen times (plus one more, with my re-print) and I’m surprised by the attention this has gotten. I’m pretty sure Ballmer has said a lot worse about Google (and many other competitors) in the past. Then again, if I was getting my butt handed to me, I’d be upset too.