TV Execs Turn to Blogs to Advertise Shows



Over at MarketingVOX you’ll find news that television network executives are using blogs to promote their shows.

VH1, TBS, and several PBS affiliates have promoted their shows via the BlogAds ad network. TBS has advertised “The Real Gilligan’s Island,” “Sex and the City,” and “Minding the Store,” on entertainment-related blogs; PBS has promoted documentaries about Robert F. Kennedy, Fidel Castro, and sex researcher Michael Kinsey.

Don’t you get the sense that blogs are on the “starting blocks” just ready for someone to fire the start gun? If someone can figure out a concrete way to monetize blogs, it could be the next “search”.