According to the Jack Myers 2006 Marketing and Advertising Spending Forecast, in-game advertising is expected to grow by 40 percent in 2006, though it will still represent less than one percent of total ad spend. Online advertising will increase by 27 percent to reach a 6.4 percent market share.
I can see it now. Google buys Rockstar and all of a sudden AdWords ads start appearing alongside Grand Theft Auto….“Finger Print Remover – just held up the jewelry store? Best prices in finger print removal”.