Marketing Pilgrim

paidContent is reporting the sale of Weblogs Inc to America Online.

How much will Weblogs Inc. cost AOL? One estimate I heard today was roughly $20 million as an earn-out — to get it all, Weblogs Inc. would have to meet certain goals. But I’ve also heard talk of Flickr-like numbers, which would make it closer to $30-35 million range. Certainly to Weblogs’ execs advantage to have people thinking towards the higher end.