Marketing Pilgrim

Take a look at this chart from eMarketer/MarketingSherpa…

I’m obviously a big fan of online marketing, but there is no way that B2C marketers are allocating 56% of their marketing budget for online marketing. 6% maybe, not 56%!!!

eMarketer provides a subtle caveat…

Though undoubtedly skewed somewhat by MarketingSherpa’s readership — including marketers in e-commerce, multichannel retail, travel/hospitality and financial services — the survey’s respondents reported that overall online advertising accounted for a large part of their budgets

“Skewed somewhat”?? How about skewed a WHOLE lot. Oh well, I’m sure us SEMs will use the chart in our proposals to show would-be clients that they need to spend more online and catch-up with their peers.