Fortune Interactive Launches Turnkey Web Log (Blog) Marketing Service

Andy Beal is no longer associated with Fortune Interactive. View Andy’s consulting services.

From our press release

RALEIGH, N.C. – October 17th, 2005–Fortune Interactive LLC , an interactive marketing firm specializing in search engine marketing, today announced the launch of its innovative Web log (commonly known as blog) marketing service for companies seeking to build, launch and promote corporate blogs.

Global information provider comScore Networks estimates 50 million Americans visited Web logs in the first quarter of 2005. This figure represents a 45 percent increase over the number of visitors for the same period in 2004.

Web logs, which are structured like informational journals, differ greatly from static Web sites. Web logs are updated regularly with new posts and entries. In addition, Web logs are more interactive and encourage feedback via features such as comments functions, trackbacks and tag boards.

According to award-winning blogger and Fortune Interactive CEO Andy Beal, blogs are becoming a key medium in the corporate community for lifting brand awareness, reaching target audiences, establishing credibility as well as strengthening internal collaboration efforts.

“As a result of our blog, MarketingPilgrim.com, I’ve seen first-hand the extraordinary marketing and branding benefits that come from publishing a Web log,” stated Beal. “However, many companies are intimidated by this rapidly growing marketing medium. The goal of Fortune Interactive’s new service is to assist companies in launching and maintaining quality corporate blogs that resonate with key audiences.”

Fortune Interactive offers turnkey Web log packages for corporations that include software, site hosting, integration with existing Web sites, counsel on content as well as advanced instruction on techniques and strategies for generating more Internet traffic and achieving wider content syndication.

“Our blog marketing service not only compliments a company’s existing marketing efforts, but by integrating with their existing site structure, a corporate blog can be a great asset for improving search engine marketing campaigns and increasing online visibility,” added Michael Marshall, vice president of technology at Fortune Interactive.

About Fortune Interactive
Fortune Interactive is a full-service interactive marketing agency, specializing in search engine marketing and Web log (blog) marketing. Co-founded by Andy Beal and Michael Marshall, Fortune Interactive utilizes SEMLogic(TM), its proprietary search research technology. The company is located in Raleigh, North Carolina.