Posted November 3, 2005 8:43 am by with 0 comments

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Over at Search Engine Journal, Loren takes a close look at recently filed patents from Google.

Google has applied for a patent, termed Personalization of placed content ordering in search results, to serve organic search results based on user profiles. Google has also applied for a similar behavioral targeting patent for its advertising network, but this seems to be a first from Google with plans to integrate user profiling into natural search results.