Can Someone Explain Dipsie to Me?




So Dipsie is not a search engine (as portrayed) but an SEO tool. But this concerns me about their new service…

When users find the “cloaked” pages using a search engine, they’re directed to a landing page that states it has been re-rendered by Dcloak; that page contains a link to the original page, with all of the non-HTML elements intact.

How is this different from cloaking and doorway pages that have been the tools of choice for black-hat SEOs for years? I’m assuming there is an explanation – especially as many journalists have been writing about the tool as if it’s a great thing.

So, what am I missing here?