Data at eMarketer reveals that while many CEOs see the value of blogging, few of them actually have a blog.
Of 131 CEOs surveyed, about 7% said they had a blog. Only 8.4% said their company had a blog. (A handful of executives said they didn’t know if their companies had blogs.) Looking ahead, 18% of CEOs said they expected to have a company blog over the next two years.
More than 40% believe blogs are beneficial for quick communication of new ideas and recent news.
Maybe they need blog marketing services?