Mike Grehan on Keyword Density
Tuesday, November 1st, 2005;
-- Andy Beal |
My good friend, Mike Grehan, has a great article in ClickZ that downplays the importance of keyword density and instead looks at what you really need for great search success.
More than anything else, perhaps, you’ll realize there’s more to text analysis than the number of times a word appears on a page. And that’s basically all a crude keyword-density analyzer shows you.
As Garcia explained, “Neither term weight nor keyword density scores are measures of term importance, which can only be assessed through semantics, contextuality, and on-topic analysis.”
Spot on. That’s the exact reason why I partnered with Mike Marshall, the creator of our SEMLogic technology (which uses artificial intelligence and LSI).
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July 9th, 2007 at 10:55 am
[...] For instance, while at Michael Marshall’s Fortune Interative, Andy Beal claimed they used LSI or provided LSI as part of their services. As of today he is still believing that. [...]