Marketing Pilgrim

My good friend, Mike Grehan, has a great article in ClickZ that downplays the importance of keyword density and instead looks at what you really need for great search success.

More than anything else, perhaps, you’ll realize there’s more to text analysis than the number of times a word appears on a page. And that’s basically all a crude keyword-density analyzer shows you.

As Garcia explained, “Neither term weight nor keyword density scores are measures of term importance, which can only be assessed through semantics, contextuality, and on-topic analysis.”

Spot on. That’s the exact reason why I partnered with Mike Marshall, the creator of our SEMLogic technology (which uses artificial intelligence and LSI).

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