Marketing Pilgrim

Cnet reports on some new technologies that allow camera phone users to access image-recognition search engines. Cell phone owners are encouraged to take photos and send them to certain SMS addresses. Image recognition software then matches the image up to ad campaigns.

Advertisements began showing up in teen magazines in mid-October, asking readers to take a picture of a Coke can and send it to an SMS (Short Message Service) address to receive something back. Kids were sent a Java-based soccer game that they could play on the cell phone…people will also be able to use their cell phones to take a picture of a movie billboard, and then send the image to a special database that returns a film trailer, locates a theater showing the movie advertised on the billboard or allows the user to buy tickets to the movie.

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