Marketing Pilgrim

Motley Fool makes a compelling case for Google to buy Tivo.

…a blending of the Web and TV is practically inevitable, in my opinion. All that’s still missing is a model to monetize it. Google and TiVo — together — can create that model. Think about it. Google has a massive network. It has an algorithm for searching and organizing anything fast. It has a platform for targeted advertising. It has invested heavily in making broadband available anywhere, including over power lines. And it has a nascent technology for speeding the delivery of certain content. In other words: Google knows how to find, deliver, and organize any kind of digital content, including video. And do it really, really fast.

Tim Beyers suggest a number of other reasons why Google should buy Tivo, which include preventing either Yahoo or Microsoft from getting hold of it.

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