Marketing Pilgrim

ClickZ looks at the future bloggers…teenagers.

Nineteen percent of online teens create blogs while 38 percent read them, a new report from the Pew Internet & American Life Project finds.

According to the report, 62% of teens only read blogs of friends and family-members, preferring not to “talk to strangers”.

The most active segment among teenage bloggers is girls age 15 to 17. One quarter of online girls in that age group blog, compared to 15 percent of online boys of the same age.

That could suggest that we may see more of a balance among male and female bloggers in the future (most bloggers are male, although Girls Blog Too) or it could simply be that teenage girls – who are more likely to keep a diary – are simply taking their thoughts online.

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