Marketing Pilgrim

While you were sleeping, Yahoo went ahead and added an RSS reader to its Mail Beta product.

Yahoo! Mail Beta users will be able to read RSS feeds by clicking on a new ‘All Feeds’ icon, which will appear below the user’s e-mail folders. This new feature will automatically provide users with access to full posts – whether from their personalized My Yahoo! page, a selection of the most popular feeds or favorite feeds that they manually enter.

The ‘All Feeds’ feature offers users the ability to read and digest all open content sources in one continuous stream of news. For instance, if the user selects feeds from three newspapers, two blogs, and one sports site, ‘All Feeds’ will automatically aggregate these updates into one chronologically ordered digest.

“We’re expanding upon Yahoo!’s significant leadership in RSS by integrating it right into the world’s most popular Web mail service,� said Ethan Diamond, director of product development, Yahoo! Mail. “By adding feeds to Yahoo! Mail, we will introduce RSS technology to a more expansive consumer base than ever before.�

Charlene Li gives her thoughts.

Want more marketing news & views? Follow Marketing Pilgrim's Andy Beal on Twitter!

Share this post