Yahoo Poll Shows 80% of Holiday Shoppers Will Buy Online



ecommerce-guide.com has a breakdown of a recent Yahoo/Harris Interactive survey.

More than eight out of ten holiday shoppers (83 percent) said they would shop for holiday gifts online, and a similar number, 80 percent, said they are likely to purchase gifts online from small businesses…the nationwide survey polled 1,813 U.S. online adults who plan to do holiday shopping.