Amazon Misses Blogging Opportunity

You may have seen Ben’s post about Amazon’s author blogs. Over at ClickZ, I explain to Kevin Newcomb why Amazon’s effort is commendable, but missing a huge opportunity.

So far, the program doesn’t allow readers to comment on blog posts, or to subscribe to blogs via RSS feed. That’s a missed opportunity, according to Beal. “Popular blogs have two things in common: RSS feeds and readers’ comments. If Amazon’s author blogs are to become popular, they need to embrace RSS feeds for each author and allow customers to add comments to posts.”

Another opportunity that Beal thinks Amazon could take advantage of with RSS feeds would be to use a feed to deliver personalized recommendations to users. “Can you imagine how powerful it would be to include personalized RSS ads that read ‘other fans of this author also bought…’ fill in the blank?” he said.