AOL Launches Mobile Search

AOL just announced a whole new line of AOL Mobile Search Services.

AOL® Mobile Search Services improve today’s mobile lifestyle by ‘right-sizing’ the Internet for small mobile screens. The new services use transcoding and content analysis technologies from InfoGin Ltd. to automatically adapt search results and Web pages for browser-enabled mobile phones. AOL Mobile Search Services extend the ease and familiarity of desktop search to wireless devices to bring the Web to mobile users’ finger tips.

“We are committed to providing people everywhere with easy access to the Web’s full range of information services wherever they may go� said Jim Riesenbach, senior vice president, AOL Search. “AOL Mobile Search services give consumers the power to search or shop for anything they need via Web-enabled cell phone, Smartphone or PDA.�

– The Mobile AOL® Search service gives users the ability to search the Web using any word or phrase, just as they would on the desktop. It lets users access all Web content, not just the WAP-enabled pages accessible through other mobile browsers. Search results are automatically formatted to the user’s mobile screen size and links are clickable, making mobile search as actionable and useful as desktop search.

– Pinpoint® Shopping, AOL’s comparison shopping search service, gives users a fast and easy way to find and compare features and prices for millions of products from thousands of online merchants. With mobile Pinpoint Shopping, users can compare prices, products and merchant reputations on the fly before they buy, even if they are already in the store.

– Mobile AOL® Yellow Pages gives users the ability to not only search for local listings, but to take immediate action on their search results. With just one click, users can place a call to the local businesses they seek and instantly access a relevant MapQuest® map with directions.