Posted December 2, 2005 9:45 am by with 0 comments

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According to CNet, Pinstorm is hoping its new BroadWords software will help search marketers tap into keywords that are not as heavily bid on.

For instance, instead of placing a bid for “cheap hotel New York” for $6 or $7, Pinstorm might bid on “NY subway map” or “Statute of Liberty, where,” which attract a few buyers and sell for a few cents. Those alternative terms might not be directly related to booking a hotel room, but the person doing the searching could be a tourist or business executive trying to determine which part of town to stay in for an upcoming visit.

Pinstorm has about 7 million “cheap” search terms in its portfolio. Placing an ad for a client might involve having a position on 10,000 to 1 million search terms.

Not exactly an earth-shattering product. I wonder where they harvest their keyword list from.