Google Base Cheating Classified Providers?




Over at the Oodle Blog, Craig Donato comments on Google’s decision to insert “jump” pages between search results and classified listings.

It will be interesting to see how this is received by the folks that provide GoogleBase with a feed. Oodle and other vertical search engines (SimplyHired, Indeed) made an explicit decision not to do this. We follow traditional search engine etiquette and send traffic directly to the listing from the results page.

Certainly a worrying decision. Why in the world would Google want to insert a jump page? Perhaps a chance to add ads down the road?

  • http://www.webpronews.com David Utter

    Right now, the jump pages mean Google can “optimize” the experience in Google Base. I won’t be surprised if your observation about ads appearing on jump pages in the future turns out to be correct.