Google which has only been around for the last seven years, made the list for the first time this year at No. 3 behind established blue chips Johnson & Johnson and Coca-Cola Co., according to the Reputation Quotient study, which was developed jointly by Harris and the Reputation Institute in New York.
It will be interesting to see how Google fairs next time around. There seems to be a small contigent of folks who are starting to turn on Google. Can they maintain such a strong brand reputation 12 months from now?