Google has a massive sales force that is already established in every significant metropolitan area in the world. And that sales force has been forming key customer relationships for several years.
Is it better to take the bigger offer? Could there be any question of potential brand damage if AOL gets a reputation as place where ads convert poorly?
Where do CEO fiduciary duties to shareholders stand at Time-Warner? Maximize short-term profits at the expense of long-term?
As Foremski points out, AOL could be seen as losing – no matter who they select – simply because they won’t own the advertisers themselves.