John Battelle’s Search Predictions for 2006



John Battelle is on his third year predicting the upcoming year in search. Some snippets…

2. Google will stumble, some might say badly, but it will be significant. How? My money is on its second or third major deal – something on the order of the recent AOL deal. It may well be a loss (perceived or otherwise) in the Google Book Search case. Or it might be the privacy issue. This is not to say the company is going to fail, or the stock, for that matter. Just that it will face a major test in 2006 that it won’t pass with flying colors.

5. Microsoft will gain five points of search share, at least. But…

6. Vista will launch, and its much anticipated and feared desktop search integration will be viewed as anemic. The whisper as to why? Fear of the DOJ….