News Corp. Looks for Paid Search Provider

Via AP news

Ross Levinsohn, the Internet chief at News Corp., told investors Tuesday the company was considering teaming up with a partner in sponsored search as it expands its online strategy.

Levinsohn, speaking at a media conference sponsored by the UBS investment bank, said it was still unclear whether Rupert Murdoch’s media conglomerate would acquire an Internet search provider or form a partnership with one. He said the company was hearing proposals from several parties, including Quigo Inc.

Who’s your guess?