BroadWords Grabs Search Marketing’s Tail

According to CNet, Pinstorm is hoping its new BroadWords software will help search marketers tap into keywords that are not as heavily bid on.

For instance, instead of placing a bid for “cheap hotel New York” for $6 or $7, Pinstorm might bid on “NY subway map” or “Statute of Liberty, where,” which attract a few buyers and sell for a few cents. Those alternative terms might not be directly related to booking a hotel room, but the person doing the searching could be a tourist or business executive trying to determine which part of town to stay in for an upcoming visit.

Pinstorm has about 7 million “cheap” search terms in its portfolio. Placing an ad for a client might involve having a position on 10,000 to 1 million search terms.

Yahoo Taps Online Behaviors for Search Engine Ads

Reuters reports Yahoo is stepping up its use of online behavior targeting for its ads.

The Web portal company does not give personal information to advertising clients but tracks a few types of behavior by its users, including search queries, movement through Yahoo sites and the specific ads clicked. That lets it decide on the fly what ads are most appropriate for a user…for instance, a person who searches for information on cars is likely to be sent an auto ad.

Google Looks to Add Engineers to UK Center

According to PCW, Google is going on a hiring spree for engineers at its new UK research and development (R &D) center.

‘The Google London R&D centre will draw on the talented pool of computer scientists and engineers from the UK and Europe,’ said a spokeswoman.

‘As Europe continues to outpace the US in mobile and wireless infrastructure and applications development, the London centre will extend those technical capabilities we are building.’

And then Danny Sullivan said…

Anyone else launching a personal blog today?

Danny announces the launch of his own personal web log.

Mike Grehan says…

So it seems news of Mike Grehan’s new blog is beginning to spread. I’m pretty sure it’s just a platform for him to test out new conference gags. ;-)

A word of advice, from an ex-WebSourced employee, don’t let them get their hands on it Mike! ;-)

Added to blogroll.

Harvard Business School Wants Business to Embrace Blogging

Lost of great snippets from…

In a Harvard Management Communication Letter, the school said blogs enable the brave few “to connect with customers online and advance corporate communications and marketing goals” and added that a well-written blog can boost a company’s credibility.

However, the business school suggests companies bear in mind a number of key points such as ensuring readers can comment so the blog remains open and interactive and doesn’t appear a mouthpiece for the company.

The article states: “Permit both positive and negative posts on your blog and reply to comments made on other blogs pertinent to your area of focus. Respond in a professional and businesslike way. If you don’t want to hear from your customers and critics in a public environment, don’t blog.”

Muppets Are Podcasting Movie Reviews

(This is really only getting posted because I love the Muppets) Steve Rubel points to a new movie review podcast from Statler & Waldorf.