Google and Opera Join Forces on Mobile Browser

The title sounds more exciting than the story actually is. Nathan found an Opera press release announcing the company will use Google as the “default search partner for the mobile browsers: Opera Mobile and Opera Mini.”

Google Getting Ready to Share Feed Reader API

Niall Kennedy breaks the news that Google is getting ready to offer a feed reader API to allow third-party developers to build new views of feed data on top of Google’s backend.

The new APIs will allow aggregator developers to build new views and interactions on top of Google’s data…Google may offer public access to the feed API as early as next month.

Thanks Cindy!

Google Base Cheating Classified Providers?

Over at the Oodle Blog, Craig Donato comments on Google’s decision to insert “jump” pages between search results and classified listings.

It will be interesting to see how this is received by the folks that provide GoogleBase with a feed. Oodle and other vertical search engines (SimplyHired, Indeed) made an explicit decision not to do this. We follow traditional search engine etiquette and send traffic directly to the listing from the results page.

Certainly a worrying decision. Why in the world would Google want to insert a jump page? Perhaps a chance to add ads down the road?

Microshoo? Let’s get the rumors started

Computerworld speculates that Microsoft and Yahoo! may be teaming up to compete against Google in the search space.

Citing Microsoft employee Ian McAllister’s recent blog post, it certainly appears that Yahoo! could be an unnamed potential partner as MS and Yahoo! look to slow Google’s rapid expansion and rising market share. ComputerWorld also suggests that the partner, instead of Yahoo!, may be a major Internet Service Provider as the post notes.

I’ll copy Ian’s blog post, as it doesn’t appear to be something that would likely stick around for too long.

Whoa! A Major Player Looks To Take Google Down A Peg

Amazon Connect, Author Blogging

In a great example of how to leverage blog marketing, the New York Times reports on Amazon Connect which “allows authors to post messages directly to their readers on a wide variety of subjects…”

“…begun late last month to enhance the connections between authors and their fans – and to sell more books – with author blogs and extended personal profile pages on the company’s online bookstore site. So far, Amazon has recruited a group of about a dozen authors, including novelists, writers of child care manuals and experts on subjects as diverse as real estate investing, science, fishing and the lyrics of the Grateful Dead.”

Kai-Fu Lee + Google vs. Microsoft, Resolved

Microsoft, Google, and Kai-Fu Lee have reached a settlement that all parties have agreed upon.

For those that may not know…

“Lee had worked at Microsoft since 2000 and helped develop its MSN Internet search technology, including desktop search software rivaling Google’s. Lee joined Google in July to lead the search engine’s expansion into China…”

Must be nice having two of the largest and most competitive companies in the world fighting over you.

Yahoo Revamps Search Ad Plans

Red Herring provides a great outline of Yahoo!’s attempt to gain publisher advertising market share from Google’s AdSense service with its Yahoo! Publisher Network (YPN).

On a sidenote to this, I have heard direct reports from other publishers that YPN is providing a solid 200% revenue comparison, in some markets, compared to Google’s AdSense. Which, if this is accurate, is one sure-fire way to take market share pretty significantly away from Google, though at an obviously greater expense.

It’s nice to see competition for the independent (and maybe not-so-independent) publishers out there.

Thanks Cindy!