Someone must have really taken offense to Battelle’s 2006 predictions.
As of this morning, his popular blog had been replace by some crazy-looking Asian site.
Pamela Parker of ClickZ interviewed a number of search marketers to gage they’re thoughts on how the new Google, AOL deal will impact the landscape.
So what was lost by Microsoft not winning the deal?
“Microsoft not winning this is a huge setback for the uptake of [ad management platform] adCenter,” said Andy Beal, president and CEO of Fortune Interactive. “So while they’ll still move forward with their plans, and I’m sure they have other avenues to explore for expanding their PPC product and distribution…Winning this would have been a double whammy.”
Microsoft could have kick-started it’s attempt to challenge Google and Yahoo…
MSN’s loss was particularly hard felt in a community that would welcome a strong alternative to Google and Yahoo!, which currently dominate search.
John Battelle is on his third year predicting the upcoming year in search. Some snippets…
2. Google will stumble, some might say badly, but it will be significant. How? My money is on its second or third major deal – something on the order of the recent AOL deal. It may well be a loss (perceived or otherwise) in the Google Book Search case. Or it might be the privacy issue. This is not to say the company is going to fail, or the stock, for that matter. Just that it will face a major test in 2006 that it won’t pass with flying colors.
5. Microsoft will gain five points of search share, at least. But…
CNet looks at what plans Microsoft has now that it has lost the chance to partner with AOL.
There’s one statement that I diasgree with…
But given that AOL and Google have had a search engine agreement for three years, “at the end of the day, nothing much has really changed” for Microsoft, said Michael Gartenberg, an analyst at JupiterResearch. “From Microsoft’s perspective, the ability to do a deal with AOL would have been a good thing, but it was not a critical thing.”
The fact that “nothing much has really changed” IS the problem. This was a huge opportunity to not only jump-start MSN adCenter, but also steal market share from Google. With Google starting to hear murmors that they’re perhaps losing favor, the PR value alone would have been huge for Microsoft – they win, Google loses.
Itâ€™s a brilliant piece of technology…very nice work that Iâ€™m sure would be very useful data to near any site. …this in and of itself doesnâ€™t really do the tool justice, and information can be gathered for both on page AND off page optimization. If you could benefit from this software (and arenâ€™t just a filthy tire kicker like me) be sure to give these guys a jingle.
Many thanks Todd!
The news is out and just about everything speculated is true. From the press release…
Under the strategic alliance, Google and AOL will continue providing search technology to AOL’s network of Internet properties worldwide. The agreement’s broad range of new features for users and advertisers
– Creating an AOL Marketplace through white labeling of Google’s advertising technology – enabling AOL to sell search advertising directly to advertisers on AOL-owned properties;
– Expanding display advertising throughout the Google network;
– Making AOL content more accessible to Google Web crawlers;
– Collaborating in video search and showcasing AOL’s premium video service within Google Video;
– Enabling Google Talk and AIM instant messaging users to communicate with each other, provided certain conditions are met; and
– Providing AOL marketing credits for its Internet properties.
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