What’s the Cost Per Keyword?
eMarketer has details of DoubleClick’s study on how much it costs to bid on a keyword over a given month.
What is interesting is that the chart is showing one of two things…
1. Keyword pricing is becoming a lot more seasonal.
2. After keyword pricing peaked in Dec 04, advertisers move to the “tail” of search terms, found bargains, and are now “bidding-up” the cost again.