What’s the Cost Per Keyword?
Wednesday, December 7th, 2005;
-- Andy Beal |
eMarketer has details of DoubleClick’s study on how much it costs to bid on a keyword over a given month.

What is interesting is that the chart is showing one of two things…
1. Keyword pricing is becoming a lot more seasonal.
2. After keyword pricing peaked in Dec 04, advertisers move to the “tail” of search terms, found bargains, and are now “bidding-up” the cost again.

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November 11th, 2007 at 8:24 am
Interesting research, thnx.