Posted December 7, 2005 10:31 am by with 1 comment

Tweet about this on TwitterShare on LinkedInShare on Google+Share on FacebookBuffer this page

eMarketer has details of DoubleClick’s study on how much it costs to bid on a keyword over a given month.

What is interesting is that the chart is showing one of two things…

1. Keyword pricing is becoming a lot more seasonal.
2. After keyword pricing peaked in Dec 04, advertisers move to the “tail” of search terms, found bargains, and are now “bidding-up” the cost again.

  • Interesting research, thnx.