Red Herring provides a great outline of Yahoo!’s attempt to gain publisher advertising market share from Google’s AdSense service with its Yahoo! Publisher Network (YPN).
On a sidenote to this, I have heard direct reports from other publishers that YPN is providing a solid 200% revenue comparison, in some markets, compared to Google’s AdSense. Which, if this is accurate, is one sure-fire way to take market share pretty significantly away from Google, though at an obviously greater expense.
It’s nice to see competition for the independent (and maybe not-so-independent) publishers out there.