Yahoo Taps Online Behaviors for Search Engine Ads




Reuters reports Yahoo is stepping up its use of online behavior targeting for its ads.

The Web portal company does not give personal information to advertising clients but tracks a few types of behavior by its users, including search queries, movement through Yahoo sites and the specific ads clicked. That lets it decide on the fly what ads are most appropriate for a user…for instance, a person who searches for information on cars is likely to be sent an auto ad.

  • http://www.tarihteneski.com tarihteneski

    Figuring out statistical behaviours is very important in terms of seeing the big picture. But, what is the boundry between ethical and unethical?