AOL has announced the acquisition of Truveo Inc. a video search engine provider based in Burlingame, California.
From the press release…
Truveo’s approach to video search utilizes a proprietary web crawling technology called “Visual Crawling”. This unique technology has enabled Truveo to amass one of the most comprehensive indexes of high-quality, current video on the web. The strength of Truveo’s Visual Crawling is its ability to automatically discover video files and related information on complex, dynamic web pages â€“ a task that has been notoriously challenging for existing conventional crawling technologies. Truveoâ€™s technology continuously crawls the most popular video content sites on the web in real-time to provide consumers with the most updated and relevant results that include breaking news, sports, and entertainment video. And, as a result of this unique approach, Truveo’s video search engine includes a large selection of popular video that cannot be found in any other search engine â€“ helping consumers to find the â€˜eurekaâ€™ moment in their online video search experience every single time.
Once Truveo is integrated within AOLâ€™s existing, industry-leading search and video products in the coming months, AOL.com will deliver a single, comprehensive and robust video â€˜one-stop-shopâ€™ search experience that provides consumers with the access, functionality, premium assets, original content, and advanced search tools for unparalleled online video discovery.