Marketing Pilgrim

AOL has announced the acquisition of Truveo Inc. a video search engine provider based in Burlingame, California.

From the press release…

Truveo’s approach to video search utilizes a proprietary web crawling technology called “Visual Crawling”. This unique technology has enabled Truveo to amass one of the most comprehensive indexes of high-quality, current video on the web. The strength of Truveo’s Visual Crawling is its ability to automatically discover video files and related information on complex, dynamic web pages – a task that has been notoriously challenging for existing conventional crawling technologies. Truveo’s technology continuously crawls the most popular video content sites on the web in real-time to provide consumers with the most updated and relevant results that include breaking news, sports, and entertainment video. And, as a result of this unique approach, Truveo’s video search engine includes a large selection of popular video that cannot be found in any other search engine – helping consumers to find the ‘eureka’ moment in their online video search experience every single time.

Once Truveo is integrated within AOL’s existing, industry-leading search and video products in the coming months, AOL.com will deliver a single, comprehensive and robust video ‘one-stop-shop’ search experience that provides consumers with the access, functionality, premium assets, original content, and advanced search tools for unparalleled online video discovery.