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	<title>Comments on: Corporate Blog Marketing Explained</title>
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		<title>By: Easton Ellsworth</title>
		<link>http://www.marketingpilgrim.com/2006/01/corporate-blog-marketing-explained.html/comment-page-1#comment-26</link>
		<dc:creator>Easton Ellsworth</dc:creator>
		<pubDate>Wed, 04 Jan 2006 23:18:00 +0000</pubDate>
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		<description>Thanks for letting us know more about GM&#039;s use of corporate blogs.  Another company I&#039;ve found to use them well is IBM, which encourages its employees to blog and even developed its blogging policies by soliciting suggestions from its own bloggers-to-be.  I blog about companies that blog (I know, sounds confusing), and I&#039;m fascinated by the fact that so few Fortune 500 companies are blogging - only three percent or so at the moment, I think.  Hopefully 2006 will see the emergence of many more &quot;big business&quot; blogs.</description>
		<content:encoded><![CDATA[<p>Thanks for letting us know more about GM&#8217;s use of corporate blogs.  Another company I&#8217;ve found to use them well is IBM, which encourages its employees to blog and even developed its blogging policies by soliciting suggestions from its own bloggers-to-be.  I blog about companies that blog (I know, sounds confusing), and I&#8217;m fascinated by the fact that so few Fortune 500 companies are blogging &#8211; only three percent or so at the moment, I think.  Hopefully 2006 will see the emergence of many more &#8220;big business&#8221; blogs.</p>
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