Comments on: Google Facing Problems? http://www.marketingpilgrim.com/2006/01/google-facing-problems.html Internet Marketing News Fri, 10 Feb 2012 13:05:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: MikeOK http://www.marketingpilgrim.com/2006/01/google-facing-problems.html/comment-page-1#comment-90 MikeOK Fri, 20 Jan 2006 04:11:00 +0000 http://localhost:8888/wp_import/2006/01/google-facing-problems.htm#comment-90 Me too. A balance is the best that can be hoped for. As far as lowering CPC rates, I don't feel it is realistic in the short term, even with high fraud. As Google expands it's ad present onto it's Earth products and others, traditional media spending will be making at least a small shift (good for your business) and keep demand high. With high demand comes businesses with a higher budget for ROI. As we see with some very competitve keywords, which in turn tend to have higher fraud rates, the price still increases. It is still my point that solving this problem will INCREASE marketshare, value, loyality and profit. Me too. A balance is the best that can be hoped for. As far as lowering CPC rates, I don’t feel it is realistic in the short term, even with high fraud. As Google expands it’s ad present onto it’s Earth products and others, traditional media spending will be making at least a small shift (good for your business) and keep demand high. With high demand comes businesses with a higher budget for ROI. As we see with some very competitve keywords, which in turn tend to have higher fraud rates, the price still increases. It is still my point that solving this problem will INCREASE marketshare, value, loyality and profit.

]]> By: Andy Beal http://www.marketingpilgrim.com/2006/01/google-facing-problems.html/comment-page-1#comment-89 Andy Beal Fri, 20 Jan 2006 03:13:00 +0000 http://localhost:8888/wp_import/2006/01/google-facing-problems.htm#comment-89 Fair point. However, if the return on ad spend is reduced due to click-fraud, advertisers will not be willing to pay the same amount per click. So while Google would profit from the fraudulent clicks, they would likely lose more from lower CPC rates. So I don't think they have the level of incentive to let click fraud continue, as most people assume. I still feel that a balance will be found, even with click fraud. Fair point.

However, if the return on ad spend is reduced due to click-fraud, advertisers will not be willing to pay the same amount per click. So while Google would profit from the fraudulent clicks, they would likely lose more from lower CPC rates. So I don’t think they have the level of incentive to let click fraud continue, as most people assume.

I still feel that a balance will be found, even with click fraud.

]]> By: MikeOK http://www.marketingpilgrim.com/2006/01/google-facing-problems.html/comment-page-1#comment-88 MikeOK Fri, 20 Jan 2006 02:34:00 +0000 http://localhost:8888/wp_import/2006/01/google-facing-problems.htm#comment-88 Hi Andy I want to revisit your Walmart analogy. The only flaw is that Walmart is not PROFITING on the shoplifting. Google however has an interest in letting this continue. Lets assume that they don't refund nearly as much as their net profit on fraudulant clicks. Until the fraud starts to impact their bottomline instead of bolstering, the Walmart analogy is invalid. Hi Andy
I want to revisit your Walmart analogy. The only flaw is that Walmart is not PROFITING on the shoplifting. Google however has an interest in letting this continue. Lets assume that they don’t refund nearly as much as their net profit on fraudulant clicks. Until the fraud starts to impact their bottomline instead of bolstering, the Walmart analogy is invalid.

]]> By: MikeOK http://www.marketingpilgrim.com/2006/01/google-facing-problems.html/comment-page-1#comment-87 MikeOK Thu, 19 Jan 2006 23:32:00 +0000 http://localhost:8888/wp_import/2006/01/google-facing-problems.htm#comment-87 I never thought of the Walmart example before... interesting. I think companies are interested in making sure Google do their best in controlling a difficult situation. It still boils down to ROI and Google would be wise to get on this problem both ethically and financially. I feel that the first company that can will reduce a companies ROI, driving even more business to their ad program. I never thought of the Walmart example before… interesting. I think companies are interested in making sure Google do their best in controlling a difficult situation. It still boils down to ROI and Google would be wise to get on this problem both ethically and financially. I feel that the first company that can will reduce a companies ROI, driving even more business to their ad program.

]]>