Comments on: Google – Monetizing the World’s Media http://www.marketingpilgrim.com/2006/01/google-monetizing-worlds-media.html Internet Marketing News Fri, 19 Mar 2010 14:31:31 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: Blog, Polls, Reviews en Feedback » Internet grootheden grijpen naar de krant http://www.marketingpilgrim.com/2006/01/google-monetizing-worlds-media.html/comment-page-1#comment-5680 Blog, Polls, Reviews en Feedback » Internet grootheden grijpen naar de krant Wed, 29 Nov 2006 08:25:25 +0000 http://localhost:8888/wp_import/2006/01/google-%e2%80%93-monetizing-the-world%e2%80%99s-media.htm#comment-5680 [...] Meer informatie over adverteren in de dagbladen vindt u hier Achtergronden over het hoe en waarom van Google vindt u hier [...] [...] Meer informatie over adverteren in de dagbladen vindt u hier Achtergronden over het hoe en waarom van Google vindt u hier [...]

]]> By: Don Dodge http://www.marketingpilgrim.com/2006/01/google-monetizing-worlds-media.html/comment-page-1#comment-84 Don Dodge Thu, 19 Jan 2006 00:24:00 +0000 http://localhost:8888/wp_import/2006/01/google-%e2%80%93-monetizing-the-world%e2%80%99s-media.htm#comment-84 Advertising is the business, search is just one of the vehicles. There is a huge $250B market opportunity for GYM (Google, Yahoo, Microsoft) in targeted advertising. For many years advertisers have spent billions of dollars without any clear measureable results. Marketing people would lament "Half of all advertising is a waste of money. We just don't know which 50% is wasteful, and which 50% really works". The GYM advertising networks are changing that. Madison Avenue types are very nervous. I wrote a blog on this topic today http://dondodge.typepad.com/the_next_big_thing/2006/01/advertising_is_.html Advertising is the business, search is just one of the vehicles. There is a huge $250B market opportunity for GYM (Google, Yahoo, Microsoft) in targeted advertising. For many years advertisers have spent billions of dollars without any clear measureable results. Marketing people would lament “Half of all advertising is a waste of money. We just don’t know which 50% is wasteful, and which 50% really works”. The GYM advertising networks are changing that. Madison Avenue types are very nervous.
I wrote a blog on this topic today
http://dondodge.typepad.com/the_next_big_thing/2006/01/advertising_is_ .html

]]> By: MikeOK http://www.marketingpilgrim.com/2006/01/google-monetizing-worlds-media.html/comment-page-1#comment-83 MikeOK Wed, 18 Jan 2006 17:47:00 +0000 http://localhost:8888/wp_import/2006/01/google-%e2%80%93-monetizing-the-world%e2%80%99s-media.htm#comment-83 Hi Andy Thanks for those interesting points. I too was thinking heavily about this move to radio. I worry about the lasting impact of radio in general. We are at a crossroads of technology right now with wireless and satelitte radio challenging this traditional media. Let alone the addition of a TV signal on your cell. With more and more options, radio is looking like the odd man out. I feel that even if they succeed, they might not gain as much valuable insight into the offline media marketplace as hoped. I do agree with you as well that if they can bring some sort of meaningful metrics to radio that the current radio execs will be shaking. I remember 10 years ago when banner ads were being sold at prices like radio, TV and print. With the internet's easily measured metrics, prices dropped with this additional information. I have bought radio ads before for my retail store with very mixed results. I concluded that the ROI was not great, even without the additional facts, and discountinued them. I think this move by Google might make John Battelle's #2 prediction for 2006 come true http://battellemedia.com/archives/002149.php Hi Andy

Thanks for those interesting points. I too was thinking heavily about this move to radio. I worry about the lasting impact of radio in general. We are at a crossroads of technology right now with wireless and satelitte radio challenging this traditional media. Let alone the addition of a TV signal on your cell. With more and more options, radio is looking like the odd man out. I feel that even if they succeed, they might not gain as much valuable insight into the offline media marketplace as hoped.
I do agree with you as well that if they can bring some sort of meaningful metrics to radio that the current radio execs will be shaking. I remember 10 years ago when banner ads were being sold at prices like radio, TV and print. With the internet’s easily measured metrics, prices dropped with this additional information. I have bought radio ads before for my retail store with very mixed results. I concluded that the ROI was not great, even without the additional facts, and discountinued them.
I think this move by Google might make John Battelle’s #2 prediction for 2006 come true http://battellemedia.com/archives/002149.php

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