Google Partners on Analytics




We already knew that Google had partnered with a number of analytics consultants for those users looking for advice and assistance.

The idea was for Google to deal directly with large enterprise clients and outsource the rest. Well, according to DM News, Google is also going to outsource that enterprise-level relationship too.

Google said today that it would work with interactive agency and Web analytics firm ZAAZ, Seattle, to serve enterprise customers using Google Analytics. ZAAZ will provide services beyond what Google Analytics otherwise offers, for a fee.