Marketing Pilgrim

By now, you should know that blogs tend to do very well in the search engine results. InternetRetailer reports that Ice.com is seeing great success with their search marketing efforts, thanks to their blogs.

Weblogs it has created as an information service for consumers have become a “blessing in disguise� in improving Ice.com’s search engine marketing efforts, executive vice president of marketing Pinny Gniwisch tells InternetRetailer.com.

“Through our blogs we’ve seen our keyword rankings go up,� he says. “That was not part of our plan for the blogs—we wanted them as a service to customers—but it happened. It was a blessing in disguise.�

Company blog anyone?