Weblogs it has created as an information service for consumers have become a â€œblessing in disguiseâ€? in improving Ice.comâ€™s search engine marketing efforts, executive vice president of marketing Pinny Gniwisch tells InternetRetailer.com.
â€œThrough our blogs weâ€™ve seen our keyword rankings go up,â€? he says. â€œThat was not part of our plan for the blogsâ€”we wanted them as a service to customersâ€”but it happened. It was a blessing in disguise.â€?
Company blog anyone?