By now, you should know that blogs tend to do very well in the search engine results. InternetRetailer reports that Ice.com is seeing great success with their search marketing efforts, thanks to their blogs.
Weblogs it has created as an information service for consumers have become a â€œblessing in disguiseâ€? in improving Ice.comâ€™s search engine marketing efforts, executive vice president of marketing Pinny Gniwisch tells InternetRetailer.com.
â€œThrough our blogs weâ€™ve seen our keyword rankings go up,â€? he says. â€œThat was not part of our plan for the blogsâ€”we wanted them as a service to customersâ€”but it happened. It was a blessing in disguise.â€?
Company blog anyone?