Marketing Pilgrim

IAC has just launched Pronto a comparison shopping tool that sits on your desktop and helps you save money while shopping.

So what does it offer?

* Instantly compare prices and view similar products while you shop online at many of your favorite merchants.

* Set Price Alerts on products you view. Get an alert when Pronto finds a merchant selling the product at or below your target price.

* Automatically apply money-saving offers to products you are viewing online.

* Easily track price changes and keep a history of products you’ve viewed online.

Hat-tip Wingo.

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