Marketing Pilgrim

BWeek (again) looks at how a small search engine in Korea is positively whooping some Mountain View butt.

NHN’s Naver.com search engine trounced Google’s offering. Google’s 4-year-old Korean-language search service accounts for less than 2% of search page views and search-related ad revenues in Korea. Under CEO Kim Beom Su’s adroit direction, NHN sold about $228 million in online ads last year, nearly 40% of the country’s total.

Why is Naver so popular? Read the article and find out.
Shout-out to DJ Tom Foolery.