This is something all marketers should be aware of. LowerMyBills.com just won $200,000 from NexTag the comparison shopping search engine.
LowerMyBills.com filed suit against NexTag in December 2004 for copyright infringement, false designation of origin and unfair competition, claiming that NexTag copied multiple LowerMyBills.com advertisements in order to drive traffic and create interest in NexTag’s services.
Interesting that they took the “copyright” infringement route. You might want to think twice the next time you consider plagiarizing your competitor’s ad.