Posted January 25, 2006 9:43 am by with 0 comments

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This is something all marketers should be aware of. just won $200,000 from NexTag the comparison shopping search engine. filed suit against NexTag in December 2004 for copyright infringement, false designation of origin and unfair competition, claiming that NexTag copied multiple advertisements in order to drive traffic and create interest in NexTag’s services.

Interesting that they took the “copyright” infringement route. You might want to think twice the next time you consider plagiarizing your competitor’s ad. 😉