MSN Expects Full Switch to adCenter by Summer




SEW reports that Microsoft plans to switch all of MSN’s advertising to its own adCenter platform by the end of June.

Microsoft has been testing its ambitious new platform for selling all kinds of online advertising, called adCenter, since last spring. Right now, the company said about 25 percent of the sponsored links that accompany regular search results on its MSN Search site are from adCenter, but that will grow to 100 percent by the time the company’s fiscal year ends in June.

  • http://www.blogger.com/profile/8794878 WR

    I started a trial on adCenter and am so far very disappointed. First of all, it is not as easy to use as Yahoo/Overture, and AdWords is much easier. You have to enter keywords one at a time, instead of being able to cut and paste from a list.

    More important, you can’t manage your campaign unless you’re running IE on Windows. So I can’t run it on my Mac at home and I can’t run it on my preferred browser at work (FireFox). I can manage my AdWords and Overture campaigns on all my computers and browsers. Typical Microsoft.

    I complained, and here was their reply:

    Thank you for contacting MSN adCenter Support, my name is Brian.
    Also, MSN adCenter is a Web-based program that can be used on any computer that meets the following basic requirements.

    Basic requirements:
    -A working Internet connection.
    -Microsoft Windows 98 or a later version of Microsoft Windows installed.
    -Microsoft Internet Explorer version 5.5 or 6 of Microsoft Internet Explorer installed.

    For optimal display, we recommend that you meet the following requirements:
    -The display resolution is set to 1024 x 768 or a higher resolution.
    -The screen resolution DPI is set to Normal size (96 DPI).

    See your operating system’s Help file for specific instructions.

    For full functionality, have the following requirements:
    -Macromedia Flash version 6.0 or a later version of Macromedia Flash installed. Macromedia Flash is a Web browser plug in that is used in MSN adCenter to display rich graphics and animation. To download Macromedia Flash, visit the following Macromedia Web site:

    http://www.macromedia.com/international/selector/

    -Allow for pop-up windows for the MSN adCenter Web site. Pop-up windows are additional small windows that ‘pop up’ over the Web page that you are viewing. If you use a pop-up blocker, turn it off when you use MSN adCenter. For specific instructions, see the Help file for the Web browser or pop-up blocker that you are using. A pop-up blocker is a program that stops most secondary windows, typically smaller windows from ‘popping up’ over the Web page that you are viewing unless you grant permission.

    Albany Lawyer Warren Redlich