Fortune Interactive Enters the SEMasphere

Andy Beal is no longer associated with Fortune Interactive. View Andy’s consulting services.

What do you get when you combine a cool virtual reality interface with more than 100,000 data points collected from SEMLogic? You get SEMasphere, of course.

I’ve never seen anything like this before – and I’ve seen some pretty cool stuff before. Maybe I’m biased (ok, I know I am biased) but you’ve not seen your competitive landscape until you’ve explored it in a 3D environment.

Fortune Interactive press release.

The Four Futures of Google

Just finished reading the latest Business 2.0 magazine. It includes a look at four potential scenarios for the future of Google – including one where they develop a supercomputer that becomes sentient and takes over our minds via embedded brain micro-chips.

Two days later StrongBot informed They-Who-Were-Google that it had postponed work on its designated tasks. When asked why, StrongBot explained that it had discovered the possibility of its own nonexistence and must deal with the threat logically. The best way to do so, it decided, was to download copies of itself onto smart chips around the planet. StrongBot was reminded that it had been programmed to do no evil, per the company motto, but argued that since it was smarter than humanity, taking personal control of human evolution would actually be for the greater good.

Lunch with Tony Spencer

I finally caught-up with fellow SEM and Raleigh resident, Tony Spencer, and we discussed the search industry and Fortune Interactive over lunch.

Nice guy, very smart and totally not interested in working for an SEM company…which is a shame. ;-)

BTW…you know how they say “a camera adds ten pounds”…Tony had five cameras pointing at me. ;-)

Google “Do No Evil” Except in China

Google is launching new versions of its search and news sites for China. The new versions will be heavily censored in line with Chinese laws and regulations.

“ will comply with local Chinese laws and regulations,” he said in a statement. “In deciding how best to approach the Chinese–or any–market, we must balance our commitments to satisfy the interest of users, expand access to information, and respond to local conditions.”

Reporters Without Borders is not happy with the move…

“By offering a version without ‘subversive’ content, Google is making it easier for Chinese officials to filter the Internet themselves. A Web site not listed by search engines has little chance of being found by users,” the group said in a statement. “The new Google version means that even if a human rights publication is not blocked by local firewalls, it has no chance of being read in China.” Wins Advertising Infringement Suit

This is something all marketers should be aware of. just won $200,000 from NexTag the comparison shopping search engine. filed suit against NexTag in December 2004 for copyright infringement, false designation of origin and unfair competition, claiming that NexTag copied multiple advertisements in order to drive traffic and create interest in NexTag’s services.

Interesting that they took the “copyright” infringement route. You might want to think twice the next time you consider plagiarizing your competitor’s ad. ;-)

Yahoo Not Out of the Search Race

So was Susan Decker’s quote taken out of context? Or are we simply seeing Yahoo reacting to the negative publicity that came from the “It’s not our goal to be #1″ statement. Whatever the motivation, Yahoo has published a statement on their blog which clearly puts them back in the race.

Maybe it was just a plan to get some media attention. ;-)

Tagging the Next Big Thing in Search

If you have a WSJ subscription, check out their article on how tagging is changing the web.